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buzz helps your sales team optimize retail sales
via superior execution.

Scroll over each honeycomb for an overview of buzz benefits, or view all
  •  
  • INCREASE PRODUCTIVITY
    Reduce time wasted filling out forms, Consolidating reports, or Driving inefficient call routing on mobile (iPad, iPhone, BB) applications
  •  
  • FLEXIBLE
    allocate goals or resources by market, by product or by volume potential you select the approach
  •  
  • NIMBLE
    easily change direction and insert new priority e.g: launch a survey and get results back in real time
  •  
  • INCREASE RESULTS
    address DSMP* goals, reduce OOS* decrease time to market and improve promotion compliance
    *Distribution, Shelving, Merchandising, Pricing /
    *Out-of-Stock
*Distribution, Shelving, Merchandising, Pricing / *Out-of-Stock
There are a lot of dynamics that impact getting all of a brand’s many items or sku’s (stock keeping units)aligned for achieving maximum DSMP goals to be:

  • In Distribution in every targeted store

  • In the proper Shelf location

  • With the planned Merchandising (display) programs

  • Supports brand and category level deals and events

  • At the proper Price

Therefore, CPG sales reps need to address the above to make sure each store is “executed” properly to:

  • Avoid OOS – out of stocks on items authorized or listed by Retail Account HQ

  • National/ Key Account can plan their promotions to leverage the consumer brand awareness and demand generated by the events

  • Determine “Promotional Compliance” to ensure that every retail store is running the promotion that has been paid for by the CPG company and is authorized at the Retail Account HQ

Hence the need for a superior retail execution solution:

  • Proper execution of all goals at retail can have a major impact on sales

  • The issue is – how does a sales organization communicate and track all of this across hundreds of accounts and thousands of retail stores everyday to optimize sales effectiveness?

  • Determine “Promotional Compliance” to ensure that every retail store is running the promotion that has been paid for by the CPG company and is authorized at the Retail Account HQ

  • To date there are competitive solutions that exist, however, they are inferior to buzz for two reasons:
    1. buzz is a more innovative and advanced retail execution solution
    2. buzz resides on and is powered by force.com making it


buzz is an advanced mobile Sales Force Automation (SFA) Retail Execution product with the following key benefits:


Increase Productivity

buzz Retail Execution product, powered by force.com, gives your sales teams more selling with less administration. The real-time product allows your sales force to be more productive by reducing time wasted filling out forms, consolidating reports, or driving inefficient call routing all on mobile (i-Pad, I-phone, BB) applications.

Increase Visibility & Accuracy

buzz is one integrated retail execution system for the entire organization (as authorized) to be able to see information in real time significantly improving communication for everyone since it’s from one source. This also dramatically reduces errors since there is no need to reenter information from one report to another – it’s all in one place where it can be aggregated collated or categorized as you see fit.

Become More Flexible

We recognize that every organization analyzes and manages their business differently so Buzz Retail Execution product is not just one rigid format. Buzz Retail Execution product allows you to allocate goals, resources, whatever by market, by product, or by volume potential – you select the approach that’s right for your organization.

Become More Nimble

Ever changing market dynamics require a retail execution product that can change quickly when you need to new information or to communicate a new directive. With the Buzz Retail Execution product you can easily change direction or insert a new priority. For example, launch a survey in the morning to all sales reps about a new competitive product in the market and get results back in real time so by the end of the day you have a total snapshot from your sales team.

Increase Results

buzz Retail Execution product helps drive results. It provides an easy to use integrated solution to address DSMP* goals, reduce OOS*, decrease time it takes to get products, promotions or research to market, and improve promotion compliance to ensure retailers are executing your promotional programs at retail according to contracts and agreements.


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